Eurocrisis and MonetaryFiscal Policy Free Essays

The administration should obtain from abroad or International Monetary Funds to pay for the contrasts between the import spending and fare costs. The European Union loan to Greece 109 billion of euros to bailout (Foreleg and Walker, 2011, July 23). This is actually a weight for a nation and it might carry negative impacts to the administration strategy and capacity, in light of the fact that the legislature should reaction the irregularity in both the administration spending and approaches. We will compose a custom paper test on Eurocrisis and MonetaryFiscal Policy or on the other hand any comparable subject just for you Request Now It is a genuine social expense. In the mean time, the confidences of the outside will be impact. They may think about the outer unevenness in their accomplice nation since it is identified with their benefits and dependability. The outer irregularity may cause financial specialists to feel dangerous and afterward decrease the venture or charge more on the credits, which will exacerbate the unevenness. Furthermore, for the nation, it is actually a hazard in light of the fact that the financial awkwardness has negative effects on a wide range of elements, for example, the estimation of the money and the national FICO assessment. Portugal, Italy, Ireland, Greece and Spain (PASS) face the diminishing of estimation of their FICO assessment. Presently Greece is C and Portugal is B+ (Hawkers, 2012, January 14). Them two are not hopeful. At the point when government face downturn they will consider increment open consumption and slicing assessments to animate interest and abatement the joblessness rate (Quailing, Eastward and Holmes, 2009). Notwithstanding, for this situation, the emergency nations have such a significant number of obligations that make their administration shortfall sufficiently huge to do no activities. What they need to do is to grimness their monetary approach to lessen the deficiency. So Greece executes the 5 years intend to get advances. Contrasting with other European nations, PASS are moderately falling behind. Their economies are more depended on work power sort of industry, for example, globalization, organizations are looking for less expensive work powers; their focal points are did not exist anymore. On the off chance that these nations don't alter their industry structure, they will e much delicate than now during the money related emergency. Likewise, the work powers among European Union are additionally not fluid. Organizations from various nation have distinctive expense framework so their assets become bubbles. The hypothesis of ideal cash region depends on work portability, cost and pay adaptability as the preconditions. Additionally the versatility can rather than the gliding of swapping scale. Euro zone makes a framework that work can move unreservedly, notwithstanding, as a result of the way of life, language, government assistance and accepted practices, the work powers inside European Union can't accomplish totally fluid Robinson, 2008). Money related Policy The national bank of Europe has set a few focuses to assist with accomplishing and keep up the large scale financial targets. The primary objective is to keep the costs stable and accomplish the low swelling level in the medium term. What's more, it additionally set focuses of keeping up budgetary framework soundness and improves the installments framework. The reason that the national bank of Europe sets these objectives is to accomplish the financial destinations, advancing the solid development of the entire economy (Paula, 2009). What's more, the most well-known and powerful measure utilized by it is the money related strategy. The national bank assists with accomplishing the macroeconomic goals through gathering its objectives, with utilizing the fiscal arrangement. Utilizing the fiscal arrangement, the national bank can change the loan fee to modify the total interest, and afterward help to accomplish the macroeconomic targets. At the point when the expansion happens, the national bank will do the money rate target, raising the official loan fee. And afterward, the national bank will offer the administration protections to business banks. The financing cost for money will be expanded, in light of the fact that the lessening of the money flexibly. So as to keep up beneficiary benefits, money related establishments charges more rates on credits thus does the stores. In this manner, the families and firms will obtain less and want to set aside cash in the banks instead of spend rapidly. It implies that the total interest is diminished thus does the inflationary weight. The decrease of interest cuts the costs down, so household created products will have advantage in the costs in the worldwide market. More fare profit will be got and the outside equalization will be accomplished. What's more, the low costs may draw in increasingly outside financial specialists to contribute, which will profit to the drawn out monetary development and full work. It implies that despite the fact that the higher loan cost will diminish the creation and cause individuals to lose their Jobs for the time being, it could bring chances for the future turn of events. The comparable hypothesis is reasonable for the contrary condition. At the point when the total interest should be pulled up, the national bank will diminish the loan fee and energize financial exercises, invigorating the development of the economy so European Central Bank diminished loan cost in December 2011 by 0. 25% to build total interest (European Central Bank, 2012). Likewise, European Union has the equivalent money related strategy however without the equivalent monetary arrangement (Brittany, Timelier, Bergsten, Exchanging and Meltzer, 2010). Government budgetary arrangement serves inner to increment monetary development and lessening the joblessness rate. To be sure, these two on the assignment proficiency, money strategy serves outer to keep low expansion rate and the steady cash conversion scale (Hudson and Quailing, 2009). Money framework and government budgetary framework are not unedited so the coordination is troublesome. At the point when European Union was established, they don't think about the stopping framework, so hen there come issues, the expenses of exchanges are exceptionally high (Repack, 2010). It drives the issues to the Euro emergency. At the point when a couple of enrollment nations have issues with their financial aspects, they just can talk about inside the gatherings to take care of the issues. At that point the market will confront the solid vacillations, and these variances additionally make the issues unsolved. The banks among Euro zone have other European Union countries’ obligations. This makes European banks’ credit extension wildly, and the administration dangers increment quick. Their proportion of complete capital and Tier 1 capital is even Geiger than the banks in incomparable emergency in the USA (Beg, 2009). End Overall, despite the fact that financial specialists are losing certainty with euros, the money related approach keeps the Euro value strength at a worthy range. Scuffle likewise loan gigantic measure of euros to spare the market. Step by step instructions to refer to Eurocrisis and MonetaryFiscal Policy, Papers

Bill Gates And The Microsoft Corporation :: essays research papers

Bill Gates - you love him, you loathe him, perhaps you ought to become more acquainted with him. The originator of the Microsoft has a great deal of admirers and we can tell that without a doubt just by taking a gander at his fortune. There are anyway individuals who disdain him, yet devote whole sites to condemning him and his organization; on the off chance that you are one of those individuals you can look at www.onmacon.com (access won't be conceded in the event that you use Microsoft Internet Explorer). Some have even gone similarly as tossing pies in his face... It’s an incongruity that one of the world’s most intelligent individuals didn’t even completion school. In 1975 he dropped out of Harvard to frame a casual organization with Paul Allen, â€Å"Micro-soft†; they put all their time in BASIC, the principal scripting language program composed for a PC. It wasn’t until November 1976 that Microsoft got official, when it was enlisted at the Office of the Secretary of the State of New Mexico, and just in 1977 did the organization among Bill and Paul Allen become official. That’s likewise when they convey their second language item, FORTRAN. In 1978, other than propelling a third language, COBOL-80, Microsoft goes global by shaping a key association with the organizer of ASCII Corporation in Japan. The next year, the organization likewise enters the European market and wins the ICP Million Dollar Award with the 8080 BASIC. This is a significant characteristic of the development and acknowledgment of th e PC business. Beginning with the mid 80s, Microsoft begins extending the item run from dialects to working frameworks and its first equipment item, the SoftCard, intended for the Apple II clients. The recently joined business signs an agreement with IBM, the main form of MS-DOS being the essential outcome. Tragically, this working framework wasn’t an excellent one, requiring its clients an exhaustive information on order linguistic structure. The organization moves into the domain of business with an electronic spreadsheet program, the Multiplan. Additionally right now, the Microsoft Local Area Network (MILAN) gets useful, connecting all of Microsoft’s in-house advancement PCs. 1983 is a significant year toward the advancement of a more easy to use PC. In May the mouse is presented, in September the Word preparing program and in November Windows is declared, an expansion of the MS-DOS working framework that gives a graphical working condition. Windows permits a client to see inconsequential application programs at the same time and it gives the capacity to move information starting with one application program then onto the next.

8 Book and Netflix Original Series Pairings

8 Book and Netflix Original Series Pairings If you’ve been paying any attention, you know that Netflix is creating some of the most marathon-worthy original content these days. But once you’ve watched all available episodes of your favorite Netflix show, you can find yourself in a sad slump. What to do now? It’s too soon to start a new series, but you’re not ready to leave your cozy couch cocoon. Lucky for you, we’re here with eight book recommendations based on your favorite Netflix shows! These book and Netflix original series pairings are sure to help you end those last episode blues. The Chilling Adventures of Sabrina/Labyrinth Lost If you enjoy the balance of dark magic and teen drama in The Chilling Adventures of Sabrina, you’ll love Labyrinth Lost by Zoraida Córdova. Much like Sabrina, teenage bruja Alex has a complicated relationship with her family legacy of magic. When she tries to rid herself of her powers at her Deathday celebration, her spell backfires and her whole family disappears. She must team up with Nova, a brujo she doesn’t trust, to save her family and redeem herself. Jessica Jones/Zero Sum Game If you’re a fan of badass private eye/superhero Jessica Jones, you’ll definitely appreciate badass mercenary/math genius Cas Russell from S.L. Huang’s Zero Sum Game. The author is a weapons expert and professional stuntwoman with a math degree from MIT. She’s used her expertise to create Cas, a protagonist who can calculate the trajectory of bullets and use her knowledge of physics to jump off of roofs and through windows. When she encounters a secret organization experimenting with mind control, her mastery of numbers gets more complicated. Much like Jessica Jones, Cas faces a lot of ethical questions when her skills, her job, and enemies that can control minds clash. Black Mirror/Friday Black If you like the experimental sci-fi feel of Black Mirror, you should check out the captivating short story collection Friday Black by Nana Kwame Adjei-Brenyah. Adjei-Brenyah examines the everyday racism black people face by putting his characters in heightened, surreal situations. In one story, a young actor struggles with his role in an augmented reality that allows players to hunt “terrorists” or “intruders.” In another, a mall store employee must survive an apocalyptic zombie-like Black Friday sale. These and other haunting tales serve as social commentary in a way fans of Black Mirror will love. Unbreakable Kimmy Schmidt/Mr. Mrs. American Pie For fans of the absurd and hilarious Unbreakable Kimmy Schmidt, Mr. Mrs. American Pie by Juliet McDaniel is the perfect fit. Socialite and former beauty queen Maxine is climbing the social ranks in Palm Spring in 1969. That is, until her husband leaves her for his significantly younger secretary and she has a public meltdown. She decides that winning the Mr. Mrs. American Pie contest is the only way to save her image. But first, she has to find a makeshift family she can sell to the judges as her own. It’s laugh-out-loud funny, led by an outrageous cast of characters and a plucky protagonist who will always find a way. Dear White People/Eloquent Rage If you love the razor-sharp social commentary of Dear White People, read Eloquent Rage: A Black Feminist Discovers Her Superpower by Brittney Cooper. This essay collection is an astute and captivating examination of modern racism, respectability politics, and Black womanhood. Much like Samantha in Dear White People, Brittney Cooper has chosen to use her anger to fight racism and sexism in a powerful, thought-provoking way. Queer Eye/GuRu Love the life advice and feel-goodiness of Queer Eye? Then you’re sure to enjoy the charming stories, thoughtful guidance, and beautiful pictures in GuRu, a new book from legendary drag queen RuPaul. Mama Ru is full of memorable one liners and tips for mindfulness.  GuRu has a little bit of everything to provide perspective for the mind, body, and spirit.  It will leave you feeling joyful and refreshed, much like Queer Eye’s Fab Five. Orange is the New Black/The Mars Room Fans of Orange is the New Black, a dramedy set in a New York women’s prison, should check out The Mars Room by Rachel Kushner, a novel set in a California women’s prison. When single mother and former stripper Romy kills a man who stalked her, she’s sentenced to two consecutive life sentences. Upon her arrival in prison, she meets a variety of inmates with their own stories to tell. It’s a look at the harsh realities of incarceration and a flawed justice system told through many perspectives. The diversity of voices and experiences will appeal to Orange is the New Black viewers. Grace and Frankie/Bingo Love If you’re obsessed with the late-in-life romances and quirky relationships in Grace and Frankie, you’re bound to adore Bingo Love, a comic by Tee Franklin, Jenn St-Onge, Joy San, and Cardinal Rae. Hazel and Mari fell in love at first sight at church bingo in 1963, but they were forced apart by their families and society. When they meet again decades later, they decide to give their love a chance. It’s heartwarming and sincere, much like the love and friendships in Grace and Frankie. Did we miss your favorite show? Share your best Netflix series and book pairing in the comments! You can find more coverage of bookish Netflix shows here, and check out these other TV and book pairings: Book and Sitcom Pairings for Your Reading Pleasure Romance Novels to Read Based on Your Favorite Reality TV Shows Choose Some TV Shows and Well Give You a Book to Read

John Green is one of the most popular writers of the 21st...

John Green is one of the most popular writers of the 21st century. John Green is not an ordinary writer. What makes his books so popular is the transition from sadness to a content normality that teenagers tend to relate to. Greens books tend to relate to the life of some teenagers today. Greens serious subjects such as cancer, suicide, isolation, and self-discovery, they are often full of humor and abnormal facts. For many reasons John Greens books belong in high schools today. John Green was born in Indianapolis, Indiana. For his last three years of high school, he attended Indian Springs School, a boarding school in Indian Springs, Alabama. After graduating, he enrolled at Kenyon College in Gambier, Ohio. He majored in English and†¦show more content†¦These videos are a big help to High School students who are studying for a test or missed a lesson in school. John Green likes to writes young adult novels about teenagers trying to figure out their place in the world, most ly teenage boys. Green is a New York Times bestseller for several of his novels. For example The Fault in Our Stars and Looking for Alaska. The Fault in our stars is Greens fourth novel published in January 2012. The novel is narrated by a sixteen-year-old cancer patient named Hazel Grace Lancaster, who is forced by her parents to attend a support group, where she meets and falls in love with the seventeen-year-old Augustus Waters, an ex-basketball player and amputee. The title of this novel originates from Shakespeares play Julius Caesar, â€Å" The nobleman Cassius says to Brutus, The fault, dear Brutus, is not in our stars, But in ourselves, that we are underlings.† The Fault in Our Stars has received several awards, including #1 New York Times bestseller, #1 Wall Street Journal bestseller and many more. His book Looking for Alaska is another New York Times best seller. Miles Halter is fascinated by famous last words–and tired of his safe life at home. He leaves fo r boarding school to seek what the dying poet Francois Rabelais called the â€Å"Great Perhaps.† Much awaits Miles at Culver Creek, including Alaska Young. Clever, funny, screwed-up, and dead sexy, Alaska will pull Miles into her labyrinth and catapult himShow MoreRelatedHistory of the Development of the Short Story.3660 Words   |  15 Pagesof fiction that is usually written in prose, usually in narrative format. This format or medium tends to be more pointed than longer works of fiction, such as novellas (in the 20th and 21st century sense) and novels or books. Short story definitions based upon length differ somewhat even among professional writers, due somewhat in part to the fragmentation of the medium into genres. Since the short story format includes a wide range of genres and styles, the actual length is mitigated somewhere betweenRead MoreBranches of Philosophy8343 Words   |  34 Pagesenjoyment, sensory-emotional values, perception, and matters of taste and sent iment. †¢ Logic deals with patterns of thinking that lead from true premises to true conclusions, originally developed in Ancient Greece. Beginning in the late 19th century, mathematicians such as Frege focused on a mathematical treatment of logic, and today the subject of logic has two broad divisions: mathematical logic (formal symbolic logic) and what is now called philosophical logic. †¢ Philosophy of mind dealsRead MoreRelationship Between Religion and Art in Medieval, Renaissance and Contemporary Times2657 Words   |  11 Pageswith the same substance, while surrounded by cutouts from pornographic magazines. The work has stirred much controversy but today still sits in the museum for the public (Saltz n.p.). As early as the Middle Ages, Mother Mary has been considered one of the most revered and loved figures of Christianity. Paintings worshipping her are as numerous as that of Jesus Christ (Sturgis and Clayson, eds. 38). Why then is it tolerable for a museum to display a painting of her made with animal waste, as if she wereRead MoreTriple Bottom Line10664 Words   |  43 Pagesthe 3BL paradigm is that a corporation s ultimate success or health can and should be measured not just by the traditional financial bottom line, but also by its social/ethical and environmental performance. Of course, it has long been accepted by most people in and out of the corporate world that firms have a variety of obligations to stakeholders to behave responsibly. It is also almost a truism that firms cannot be successful in the long run if they consistently disregard the interests of keyRead MoreGlobalization and Its Impact on Malaysia13672 Words   |  55 PagesIf youre totally illiterate and living on one dollar a day, the benefits of globalization never come to you. Jimmy Carter In the US, most progressives start to see the differences between internationalism and economic globalization. David Korten It has been said that arguing against globalization is like arguing against the laws of gravity. Kofi Annan People have accused me of being in favor of globalization. This is equivalent to accusing me of being in favor of the sun rising in the morningRead MoreLogical Reasoning189930 Words   |  760 Pagesappreciate your writing to him at dowden@csus.edu. iv Praise Comments on the earlier 1993 edition, published by Wadsworth Publishing Company, which is owned by Cengage Learning: There is a great deal of coherence. The chapters build on one another. The organization is sound and the author does a superior job of presenting the structure of arguments. David M. Adams, California State Polytechnic University These examples work quite well. Their diversity, literacy, ethnic sensitivityRead MoreGlobalization and It Effects on Cultural Integration: the Case of the Czech Republic.27217 Words   |  109 Pagesforefront of mans complexities. With these thoughts in mind, man has moved through history trying to satisfy his desires in relation to others. The advent of the twenty-first century gave birth to the idea of making the world a single village, thus, globalization. Globalization is the most talk-about issues in the 21st century. However, there is the difficulty of the world to come up with a single and uniform definition. This is because, so many people doubt if the happenings in the world today areRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesThe case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the gr eens: Governance issues in Tasmania C A S E F O U R Succeeding in the Sydney indie music industry C A S E F I V E Nucor in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing projectRead MoreA Picatrix Miscellany52019 Words   |  209 PagesI. Introduction to the Picatrix (The Aim of the Sage) of al-Majriti, Maslamati ibn Ahmad Joseph H. Peterson The Ghà ¢yat al-Hakà ®m fi’l-sihr, or Picatrix, as it is known in the West, is an important Arabic magical text. It is perhaps the largest and most comprehensive of the grimoires, or handbooks of magic. The attribution to the Andalusian mathematician al-Majriti (or al-Madjriti) (d. ca. 1004-7) is considered pseudo-epigraphic. The Latin translation dates to 1256 and the court of Alphonso the WiseRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work

Parenting styles and its effects on the child development ...

Parenting styles and its effects on the child development â€Å"The most beautiful thing in this world is to see your parents smiling and knowing that you are the reason behind that smile.† Our parents’ first concern; which parenting style to follow in order to raise up a well-developed, and well-mannered person. Matter of fact, a huge debate went over this particular issue, whether strict parenting is the right method, or being leant is the correct method. There is clear evidence that parents can and do influence children. (Maccoby 1). Although, there are numerous factors that can affect the parenting process, or affect the way the parents treat the child (Bossard 333) (Maccoby 1). For instance, different home†¦show more content†¦This in fact raises a very important question to the parent; are they consistent in their style of parenting? And does parenting style have the same meaning across the cultures (Smetana 194)? Researches stressed more to define this view of control, in the book: Adolescents, Families, and social development. The writer Judith G. Smetana defines control further; High levels of control can refer to parents who supervise and have firm rules for their children and provide a great deal of structure and guidance. This notion can also include parents who are overly intrusive, use guilt, or threaten to withdrawal their love if teens dont comply with their wishes. (Smetana 198). In addition to restriction and pressure on the child to eat his food is what over control parental means, and it can be also defined as authoritative parenting (Hubbs-Tait et al. 8). Parents try to create and build up their childs personality in their own image, their believes, and likeness of how the child should be (Smetana 198). According to the journal; parenting styles and children’s behavior authoritarian parenting is mainly forcing to act in a certain behavior which do not conflict with what parents do believe that is right (Carter , Welch 191). Furthermore, parents try to control their children with antilove-which is all form of negativeShow MoreRelatedProsocial Behavior : Behavior And Behavior Essay1378 Words   |  6 PagesParents set a direct example for their children’s behavior and the use of parenting styles and techniques can help shape a child’s tendency for those prosocial behaviors. This paper intends to look into how different parenting styles and practices may influence how a child develops and expresses prosocial behavior. The first article that I came across regarding this subject of prosocial behavior wanted to look at how parenting and coparenting affect a child’s prosocial behavior. The article suggestsRead MoreHow Parenting Styles Influence Children s Learning And Development1976 Words   |  8 PagesStewart, 2014:230) this should be in correspondence to the child’s age or development level. This chapter is going to explore theory from Baumrind to discover how different parenting styles influence children’s learning and development. In the 1960’s Baumrind distinguished three patterns of parenting which have dramatic and influential impacts on shaping a child’s development, she labelled these as authoritarian, authoritative and permissive (Lamb and Bornstein, 2011). â€Å"A parenting style consists of severalRead MoreAnalysis Of The Movie The Kids Are Alright 2460 Words   |  10 Pagesfollows the repercussions of the discovery of their biological dad, and al so examines Nic and Jules’ relationship, and Laser’s development of independence, self, and identity. 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Cialis Free Essays

Cialis Case Analysis I. Problem: Lilly ICOS LLC (â€Å"Lily†), a young biotech start-up, is going to launch a new drug Cialis for male impotence treatment. In the existing ED drug market, Viagra has gained a huge success and Pfizer is accelerating its marketing pace. We will write a custom essay sample on Cialis or any similar topic only for you Order Now The problem with Lily is which patient segment to target and how to position itself in the marketplace in launching the Cialis. II. Alternatives: ) Follow a Beat Strategy and Come Up with a Differentiated Positioning + High profit prospect by reaching a broad market including current users, dropouts and new users + Easy to build the brand by differentiation of 36-hour effectiveness, more flexibilities and rare visual irregularities + Consistent with Lily’s innovative marketing strategy of integrating into product development and introduction (i. e. first-† and â€Å"best-in-class†) – High risk as a new entrant due to Viagra’s domination in the ED treatment marketplace – Significant marketing investment and innovative marketing tactics are required to make the differentiation – Lack of competency to convince the physicians of its superiority and difficult to persuade the current Viagra users to switch to Cialis 2) Follow a Compete Strat egy and Go Head-to-Head with Viagra’s Positioning + Seize the competitor’s users and re-capture the dropouts as 90% of Viagra currents users and 84% dropouts are interested in trying the new drug + Quicken its prevalence by making analogous positioning, i. e. similar level of price and target customer, etc. + Save marketing costs on segmentation and targeting Fierce competition to confront directly with the ED treatment giant Viagra which has five-year history – Me-too positioning is not consistent with Lily’s focus on development of innovative drugs and competitor may fight back – The characteristics such as flexibility and less onset time may be ignored by customers 3) Follow a Niche Strategy and Target a Specific Segment + Modest competition and lower risk by targeting a specific segment (i. e. the dropouts from Viagra) + Less investment in marketing and sales force + Easily accepted by this specific targeted segment – A limited market sh are restraining the profits – Need to price much cheaper than competitors – Difficult for future growth and expansion to other segments III. Recommendation: Lily should adopt a beat strategy with a differentiated positioning to pursue a broad market. The current needs of the customers for ED treatment are primarily longer duration and flexibility. By targeting the ED patients and their partners demanding for a quality life, Lily should position Cialis as a â€Å"quality-of-life† drug which is best-in-class and more than a treatment drug. To patients, Lily may emphasis the 36-hour effectiveness and intake without regard of food, which offers great flexibility for men. Meanwhile, Lily can educate the female partners to identify the cause for their male partners’ ED and implicate that Cialis can improve their relationship with high satisfaction. To the physicians, it’s important for Lily to convey the information of Cialis’s effectiveness and safety, such as less onset time and rare visual irregularities. It’s advisable to employ the direct-to-consumer advertising, beyond the media reports, to arise both the patients’ and partners’ attention to ED problem and address Cialis’s prowess of creating flexibility. In addition, Lily should price Cialis a little bit cheaper than Viagra or the same as Viagra. It will label Cialis as a premium product and gain a comparative advantage over Viagra. Moreover, offering free samples to customers can accelerate the acceptance and prevalence of Cialis. How to cite Cialis, Essay examples Cialis Free Essays They have DEED problems- which lead to feeling personal embarrassment; Question their role In their relationships; Sense of unfairness to their female partners; trained relationships; Self-identity problems; questioning role in all contexts of life; questioning place in the world. Where? From a local drugstore; directly from a Doctor; from a mail order drugstore; Not usual drug store; another party getting it; in other countries. How? They intake prescription to engage in intimacy with sexual partner. We will write a custom essay sample on Cialis or any similar topic only for you Order Now SOOT Analysis Strengths: 1 Eli Lily and CICS is a great source for product team. Eli Lilly have plenty experience to bring drugs to the market. CICS have strong technical competence with proven trench in clinical result. 2 Compared to Vicarage, Scalia can last up to 36 hours, unaffected by meals, rare visual Irregularities etc. 3 Good operationally and financially positioned to enter the market. Weakness: 1 Low compound Annual Growth Rates (CARR) In Germany (3. 6%) and France (14. 8%) Much lower value than comparable countries such as the US. This may lead to low return in these markets. Brayer’s likely positioning as a â€Å"niche† drug treating diabetes along with DEED, limits the strategies that Lilly CICS LLC can explore ND employ. 3 CICS have no marketing competence to date. How much control will they realistically have marketing decisions given their lack of experience? Will their lack of marketing competence slowdown elements of the launch/ complicate processes? Opportunity 1 . Promoting to couples (both married and living together) in a comb ined campaign. 2. The high dropout rates of Vicarage after first year offers potential targeting for Lilly CICS LLC. Threats: 1 . Little evidence of market research conducted in Brazil, Canada, Mexico and Australia. 2. Competitive reaction of Pfizer could prohibit Lilly CICS LLC Clans† compete with the advertising â€Å"blitz† that Pfizer have exercised? Marketing strategy suggestion Price Since Scalia is going to face to face compete with Vicarage, we highly recommend it launch at the same price with Vicarage. It is easy for customer to accept a safer and longer-lasting DEED drug at the original price. Distribution Channels Management 1. Wholesalers: Lilly CICS LLC are in charge of manufacturing the drug, at which point they distribute he drug to wholesalers. Given the unattractiveness of the channel for wholesalers and the low margin that is obtained, a 5%increase may give Lilly CICS LLC more influence over the terms of the arrangement. This would also encourage the wholesaler to distribute more extensively and effortlessness more favorable terms such as buying back stock unsold. 2. Patients: Directly sell drugs to the patients who have DEED problem via doctors would be a very good way to reach target consumer. . Website: Sell drugs on Physician website or Patients and partner website. Promotion 1. Free sampling: Since Scalia is the direct competitor of Vicarage, send free sampling to Vicarage user would be a very good way to reach target consumer. 2. Advertisement in hospital Scalia is a safer and longer-lasting DEED medicine, patient in hospital can get more advice from doctors after they saw the advertisement. 3. Website advertisement Physician website or Patients and partner website would be a very good way to add exposure of the new product. How to cite Cialis, Papers Cialis Free Essays 1. Why was Viagra so successful? Viagra’s success was due to: * Viagra was the first orally taken drug that addressed ED. Other alternatives that had already existed in the market were: penile implants, vacuum pumps , ED injection and urethra suppository, none of them were really user friendly. We will write a custom essay sample on Cialis or any similar topic only for you Order Now * Viagra was the first affordable solution for ED, its retail price was $10/dose, whereas Caverject injection cost $25/dose, vacuum pumps $300 to $500, and the most expensive, penile implants ranged from $12,000 to $18,000. Pfizer employed advertising which reached out to all men. They featured celebrities in their ads, such as Bob Dole, Raphael Palmiero, Mark Martin. Seeing these celebrities publically confess to having ED, made men feel more comfortable in acknowledging their own ED issues and communicating it to their physicians. * Unlike injections, Viagra could be taken everyday. * Some people saw recreational usage to Viagra. * Viagra was approved by Medicaid in 11 states. * There was a huge market for ED drugs. In 1996 the number of ED prompted doctor visits was at the all time high of 1. 3 million visits. 2. Draw a perceptual map that summarizes the positioning strategies adopted by Viagra, Levitra and Cialis and evaluate those strategies. Viagra’s positioning strategy: Pfizer first started out by featuring older celebrities, like Bob Dole, trying to capture attention of their target market. Statistics showed that over 50% of Viagra’s customers were men over 50. Later, Pfizer changed its strategy and started featuring young celebrities, such as a baseball player, NASCAR driver. They wanted to show that even â€Å"manly mans† could have a problem and they also wanted to put out a message that Viagra is not only for older men but for men of all ages, who might even only have a slight problem. Basically, their message to men was â€Å"you’re not too young for Viagra†. I think this was the right move on Pfizer’s side since it expand their target market to men of all ages, at the same time maybe draw out men who didn’t feel comfortable with the subject. Levitra’s positioning strategy: Bayer and Glaxo positioned Levitra as a way of enhancing the sexual experience. It was not about the number of times a man could have sex, it was all about quality. They also wanted to educate the public about ED and about their solution to it. Their reps spent 50% more time talking to doctors about Levitra than Pfizer’s did about Viagra. This was a good positioning strategy for Bayer and Glaxo. With Levitra, coming to market after Viagra, they had to differentiate themselves somehow. And doing this from a quality angle, I believe they hit the right note with a lot of men. Cialis’ positioning strategy: Lilly Icos, after doing several years of research and seeing both, Viagra and Levitra’s performance in the market, decided to position Cialis as a stress-free, more spontaneous, fitting into an every-day lifestyle type of a solution to ED. Men didn’t have to feel stressed to perform because of the time constraints. They can live their normal lives, with Cialis kind of in the background. I believe it’s a really good strategy, given the characteristics of Cialis. People with ED want to put their problem out of their mind and not think about it. And Cialis would be the perfect solution – there’s no pressure to perform, they can have sex at their own convenience. No major changes would need to be made to their lives. 3. How can the product attributes of Cialis be translated into a successful positioning platform for the product’s launch? Cialis differentiated itself from the rest of the available ED treatments in the following ways: * Cialis took faster effect than Viagra and remained effective longer than Viagra (around 36 hours and the effect kicked in only when needed). This was a huge plus on Cialis’ side since it was so flexible. It had effect even after eating fatty foods. It could also be taken by patients who had high blood pressure, and it could be taken along with alpha blockers. The bottom line – it accommodated most everyone under most every circumstance. * Cialis had less physical side effects than its competitors, Viagra and Levitra. Outlined below are some of the different way s Lilly Icos could have positioned Cialis: * To men of any age and of any physical condition with any level of ED severity. * To men who love their routines and don’t want to change them. Emphasize on the fact that men’s partners don’t even have to know that they’re taking drugs for their condition. This might especially be important to men who start dating a new person; they might not want their partner to know about their condition, at least maybe not right away. * Can be taken before/after any type of activity: work, sports, romantic dinner out. * Can be taken by men of many different lifestyles (busy professionals, busy parents, retired, etc. ) * End benefit is that anyone with any sort of ED dysfunction can feel problem-free again! It works for any man, anywhere, anytime! How to cite Cialis, Papers

Human Factors And Workplace Samples †MyAssignmenthelp.com

Question: Discuss about the Human Factors And Workplace. Answer: Human factors are attributes in a healthcare work environment which helps in enhancing clinical performance. Safe clinical practice can be developed by effects of combined teamworks, tasks, proper equipment, workspace, organizational culture and others on the human behaviour as well as the abilities of the stakeholders involved in healthcare (Carayon et al., 2014). It also involves application of proper knowledge in the clinical settings for maintenance of safety and care in the healthcare of patients. The domain is also called ergonomics. Ergonomics is defined by researchers as the established discipline of science that underpins current patient safety and helps in the improvement of quality of care (Holden et al., 2013). It also contains providing an integrated as well as evidence and coherent approach to patient safety and clinical excellence. The principles of the human factors are based on optimizing different human performance by better understanding of the different types of behaviors of individuals. It takes into consideration their interactions with each other so that human frailties can be minimized as well as mitigated. This in turn helps in reducing medical errors and thereby prevents adverse consequences lie patient death, negative outcomes, harms and longer stays at hospitals (Russ et al., 2013). The adoption of this science in a healthcare ensures cultural changes and also empowers not only the professionals but also the organization to put clinical excellence and patient safety at the heart. Moreover it is also seen that human factor principles are helpful in proper identification as well as assessment and management of different types of risks associated with patient safety. Thereby incidents can be analyzed to identify learning as well as corrective actions. Hignett and Wolf have stated in 2016 that human fa ctors understanding and its various techniques associated with human factors are extremely helpful in informing quality improvement teams and different services along with the support change management. They also help to emphasize the importance of the design of the equipments, associated procedures and different processes (Clack Sax, 2017). Human factors mainly provide importance to four important components. They are the user and person centered design which ensures that health care in provided in such way which suits the people. The third component is the tasks which are allocated and also aligns with the fourth component which is the environment which remain involved during healthcare (Wilson, 2014). It ensures that the care which is provided should be effective, safe and also efficient. International Ergonomics Association has stated that [Human factors] is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data, and other methods to design in order to optimize human well-being and overall system performancein 2010. The main components of human factors are knowledge about human behaviors, their limitations and abilities which are important to shape the care to be provided to patients who comes fro m different backgrounds and with different needs. De Vault et al., (2014) has stated that it also involves other characteristics which are important to design different systems, tasks and activities, environments a well as different technologies and equipments. Moreover human factors also have the components that involve proper designing of trainings programs as well as instructional materials which will develop and support the different performance of the tasks or use the technology or equipments (Vincent Blandford, 2017). A model for human factors which was proposed by Csaza in the year 2001 can be discussed here in order to make the concept easier to understand. This model contains persons who are involved in the healthcare management like the care recipients and the care givers. Secondly it contains the task in which they are engaged. Here a case study for diabetes management in an old man in home is taken. Therefore the tasks applied is blood glucose monitoring, help with activities of daily life regularly and others, the equipment or technology which are important to conduct the tasks as well as the environments in which the task are taking place. This may be community, social, physical and others. Different people have different levels of knowledges, skills, abilities, education, preferences, inhibitions, health conditions and attitude (Cook et al., 2014). These are inculcated by them in their practices that impact the care. As a result different individuals interact with the tasks and equipments differently due to their cognitive, physical or perceptual capabilities. Herlihey et al., (2016) has stated that the type and magnitude of diff erent factors like sensory, cognitive and physical demands that the take an equipment imply on people may vary and are directly associated with personal capabilities of the professionals and also the care receivers. Avery good example of the integration of human factors can be provided with the help of a case study. An old man residing in home along with his old wife needs to use glucometer to check his blood glucose level. A nurse at a distant clinic checks the data with a telemonitoring machine. Here the old man is the service user, the old woman and the nurses are the caregiver, the glucometer and the telemonitoring machine are the equipments and the task is properly checking blood glucose level and properly conducting the care through the telemonitoring device. The old man may face difficulty in doing the task may be due to his lack of vision, health literacy, inability to remember the use of the device and others. The wife may also not be able to provide proper care to her husband and may not handle the telemonitoring equipment properly which requires ability to read the display, remembering operating options and others. The environment may also come to play which may be rural or may not ha ve internet access. All these may lead to several errors which may hamper the health of the individual leading to adverse situations. Therefore the human factor interaction needs to fit among the different system components in order to develop efficiency, safety and effectiveness of the components so that the symptoms of the disorder are properly managed and quality of life get better. If the fit remains poor, the patients may develop complications which would require him to be hospitalized associated with poor quality life and longer stays at hospitals. Different components can be obtained if human factors are dissected into several sections. Researchers are of the opinion that organizational factors involve culture, managers leadership and communication. It has been tried nowadays by a large number of healthcare organizations to modify the culture of safety in such a way that the organizations design process and workforce can develop clear goal (Kushiniruk et al., 2014). This goal should be clear to all individuals for the dramatic improvement in the safety as well as reliability o the care process. Safety interventions or change in the organizational culture to maintain safety should be addressed for not only patients but also for workers and therefore different safety culture tools can be used by the organization to evaluate the success of the change culture in the organization. Another factor as stated by researchers Wahr et al., (2013) is managerial leadership which can productively impose direct efforts in the healthcare setup s. This would help in fostering a culture and commitment which the professionals need to address for the underlying causes of medical errors and harms to service users. They should tale workarounds for monitoring the work of other team members; help them in handling equipments, developing the skills of team members and other to ensure patent safety. They should emphasize safety over productivity and also adopt a centralized style for implementing the right human factors. They also become involved in safety initiatives and should really corporate visions for safety supervisors. Also ensuring compliance over regulatory requirements, providing resources for safety programs showing concern for people and also showing consistent commitment for safety should be conducted by leaders. Communication is yet another component of human factors that need to be handed efficiently. A failure of communication leads to adverse events on patients leading to compromising safety of patients. Researcher s have reported that safe and effective delivery of health services needs proper communication between individuals serving different riles, experience and training an also perspectives of care. Some issues created by improper communication are clinical handovers, delegations, quality of information documented in patient files, incident reports, power struggles preventing juniors from speaking up and others. Moreover organizational failures, transmission failures, reception failures and others may be prevented with proper following human factor models. Researchers have stated that a proper team work may help in decreasing the rate of errors and increasing the quality o care provided to patients. A team should comprise of an efficient team leaders who should have the right amount of knowledge, skill, attitudes. Je should follow a proper leadership style and personality that would encourage the members to abide by safety rules and practices the best evidence based care. The leaders should ensure proper interventions for making the team members knowledgeable, skillful and portray the correct work attitude and personality. The main dynamics which would be benefitted by a proper team work would be goal comprehension where all the members should have a shared understanding of goals and thereby aligning with common objectives to meet the goal. Moreover proper communication, conflict management, proper decision making are also ensured by high quality team work (Hoffman et al., 2013). A proper division of tasks according to specialty of tea m members and their performance evaluation depends on the leaders. Effective leadership, process monitoring and giving proper feedback would ensure maintain quality care for patents. Many researchers are also of the opinion that at the individual level, situation awareness is another component which can b described as the perception of elements in the environment within a particular volume of time and space and proper comprehension of the meanings and thereby the correct projection of the status in the future. Ever individual should be always on toes constantly monitoring what is going on along with the perceptions like what is going to happen in coming moments and others. Being always alert and active will help to avoid many occurrences of errors in patient care. Increasing interest in attention skills (healthcare professionals being more attentive in workplace) in the workplace can be helped by rapid development of different types of computer based monitoring systems as well as other technological advances (Machida et al., 2014). They are very much helpful in providing service to distant patients. Failures in situation awareness can lead to preventable deaths a nd longer stays of patients in hospitals and also cues the organization to spend resources which could have been avoided. Another component which acts an individual level is decision making capability which is very much essential preventing errors. Often improper decisions made at critical timing may result in not only harm to the patients condition but may also involve professionals in legal and ethical battles which may harm the career of the healthcare professional. Not only that, reputation of the organization may also be compromised. Therefore proper decision making is one of the major components of human factors which need to be mastered properly (Youngson et al., 2015). Two stages of decisions making are diagnosing the situation effectively and the providing logical reasoning to choose the course of action followed by accomplishments. Researchers have stated four different types of decisions aiming. The first one is the recognition primed decision making process where the situation is first recognized and then action is performed after recalling from memory. The next is the rule based method wher e decisions are taken as per rule book after situation is identified. Other methods are choice through comparison of options where the best option for action among many is selected which is found to be the best. The last one is the creative method where a new course of action be devised (Harte et al., 2017). Stress is one of the most important human factors that often affect service delivery of different organization. Occupational stress often takes place among different healthcare professionals which relate to workload, improper time off as well as restricted autonomy of healthcare staffs. This may results in emotional exhaustion as well as aversion to work for patients. These in turn lead to different types of work errors and feelings of discomfort. It also results in reduced productivity, physical and mental ailments and also in poor team performance. These failures to cope with work pressure causes medical errors to occur which may affect patient safety (Weaver et al., 2016). It is extremely important to consider human factors and its effect on healthcare settings as it has an intrinsic relationship with patient safety and quality service. The care recipients, caregivers, tasks are allocated; equipments and technologies are important parts where the system needs to fit in properly with no errors for uninterrupted service to patients. Proper organizational culture, managerial leaderships and communication need to be monitored to maintain safety and quality in the organizations. Moreover, at an individual level, proper decision making skill and proper handling of stress may help the professionals to develop skills which will ensure decrease in error and increase in quality of care. Moreover proper teamwork will help in developing a work culture where occurrence of errors can be eliminated and workplace culture can be developed in such a way that the health care industry becomes the best service providing industry in the global outlook. References: Carayon, P., Wetterneck, T. B., Rivera-Rodriguez, A. J., Hundt, A. S., Hoonakker, P., Holden, R., Gurses, A. P. (2014). Human factors systems approach to healthcare quality and patient safety.Applied ergonomics,45(1), 14-25. Carthey, J. (2013). Implementing Human Factors in Healthcare:How toGuideVolume 2 Taking Further Steps.London: Patient Safety First. Clack, L., Sax, H. (2017). Annals for Hospitalists Inpatient Notes-Human Factors Engineering and Inpatient CareNew Ways to Solve Old ProblemsInpatient Notes: Human Factors Engineering and Inpatient Care.Annals of Internal Medicine,166(8), HO2-HO3. Cook, T. M., Andrade, J., Bogod, D. G., Hitchman, J. M., Jonker, W. R., Lucas, N., ... Paul, R. G. (2014). 5th National Audit Project (NAP5) on accidental awareness during general anaesthesia: patient experiences, human factors, sedation, consent, and medicolegal issues.British journal of anaesthesia,113(4), 560-574. DeVault, D., Artstein, R., Benn, G., Dey, T., Fast, E., Gainer, A., ... Lucas, G. (2014, May). SimSensei Kiosk: A virtual human interviewer for healthcare decision support. InProceedings of the 2014 international conference on Autonomous agents and multi-agent systems(pp. 1061-1068). International Foundation for Autonomous Agents and Multiagent Systems. Harte, R., Glynn, L., Rodrguez-Molinero, A., Baker, P. M., Scharf, T., Quinlan, L. R., Laighin, G. (2017). A human-centered design methodology to enhance the usability, human factors, and user experience of connected health systems: a three-phase methodology.JMIR Human Factors,4(1). Herlihey, T. A., Gelmi, S., Flewwelling, C. J., Hall, T. N., Baez, C., Morita, P. P., ... Hota, S. (2016). Personal protective equipment for infectious disease preparedness: a human factors evaluation.infection control hospital epidemiology,37(09), 1022-1028. Hignett, S., Wolf, L. (2016). Reducing inpatient falls: Human Factors Ergonomics offers a novel solution by designing safety from the patients perspective.International journal of nursing studies,59, A1-A3. Hoffman, R. B., Segal, C. G., Foster, J. A., Rhoads, L. C. (2013, June). Adaptation of the human factors analysis and classification system to patient safety studies. InProceedings of the International Symposium on Human Factors and Ergonomics in Health Care(Vol. 2, No. 1, pp. 108-113). Sage CA: Los Angeles, CA: SAGE Publications. Holden, R. J., Carayon, P., Gurses, A. P., Hoonakker, P., Hundt, A. S., Ozok, A. A., Rivera-Rodriguez, A. J. (2013). SEIPS 2.0: a human factors framework for studying and improving the work of healthcare professionals and patients.Ergonomics,56(11), 1669-1686. Kushniruk, A., Kaipio, J., Nieminen, M., Hyppnen, H., Lveri, T., Nohr, C., ... Borycki, E. (2014). Human Factors in the Large: Experiences from Denmark, Finland and Canada in Moving Towards Regional and National Evaluations of Health Information System Usability: Contribution of the IMIA Human Factors Working Group.Yearbook of medical informatics,9(1), 67. Machida, K., Mikami, S., Masutani, M., Mishima, K., Kobayashi, T., Imataka, H. (2014). A translation system reconstituted with human factors proves that processing of encephalomyocarditis virus proteins 2A and 2B occurs in the elongation phase of translation without eukaryotic release factors.Journal of Biological Chemistry,289(46), 31960-31971. Russ, A. L., Fairbanks, R. J., Karsh, B. T., Militello, L. G., Saleem, J. J., Wears, R. L. (2013). The science of human factors: separating fact from fiction.BMJ Qual Saf,22(10), 802-808. Vincent, C. J., Blandford, A. (2017). How do health service professionals consider human factors when purchasing interactive medical devices? A qualitative interview study.Applied ergonomics,59, 114-122. Wahr, J. A., Prager, R. L., Abernathy, J. 3., Martinez, E. A., Salas, E., Seifert, P. C., ... Sanchez, J. A. (2013). Patient safety in the cardiac operating room: human factors and teamwork.Circulation, CIR-0b013e3182a38efa. Weaver, C. A., Ball, M. J., Kim, G. R., Kiel, J. M. (2016). Healthcare information management systems.Cham: Springer International Publishing. Wilson, J. R. (2014). Fundamentals of systems ergonomics/human factors.Applied ergonomics,45(1), 5-13. Youngson, G., Paterson-Brown, S., Russ, S. (2015). Response to:Lack of standardisation between specialties for human factors content in postgraduate surgical training: an analysis of specialty curricula in the UKby Greig et al.BMJ Qual Saf, bmjqs-2015.

Similies and metaphors Essay Example

Similies and metaphors Essay At San Antonio he was like a man hidden in the dark. This is a simile which means that Jack Potter feels like a criminal. Thus, he believed that â€Å"He had committed an extraordinary crime.† This statement means that Jack believes that his method of marrying is similar to the way a criminal may act. A criminal will be hidden in the dark to kill his prey. Therefore, Jack went far away from Yellow Sky to meet his bride and actually get married. He got married in a place that is figuratively hidden from his town and his friends. Second, the simile may also describe his willingness to defend his love against everything that his friends and towns people will say against it. He has a knife, according to the simile, and he is willing to use this knife â€Å"to sever any friendly duty, any form†. Unfortunately, this feeling of ease existed only while he was far away from Yellow Sky. We will write a custom essay sample on Similies and metaphors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Similies and metaphors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Similies and metaphors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Potters mouth seemed to be merely a grave for his tongue. This means that he was unable to speak. The tongue is usually associated with the ability to speak. The mouth is also necessarily for speaking because people move their mouth when they speak. However, Jack was unable to move his mouth to speak. The tongue just lay at rest inside his mouth. It is compared the unmoving state of a corpse inside a grave. The grave has no other purpose, but to house the corpse. Similarly, Jack’s mouth, at that time, served no other purpose but be a place where his tongue may be located. He sat with a hand on each knee, like a man waiting in a barbershop. This means that he is feeling a combination of being relaxed and impatient. A man in a barbershop is relaxed because he has nothing else to do. He is also impatient because he is waiting for his turn to have his hair cut. Thus, he merely sits waiting with â€Å"a hand on each knee†. This is how Jack looks like while sitting in the couch. He looks and actually is relaxed and impatient. He is relaxed because he is married. He is impatient because he has to tell his town about his marriage. It was a heavy and muscle-bound business, as that of a man shoeing his first horse. It means that it [fumbling a coin and giving the coin to the porter] was very difficult for Jack to do. A man shoeing a horse for the first time does not have the benefit of experience to make the task easier. This is made harder by the natural tendency of a horse to be restless and uncooperative to such tasks. This shows the level of difficulty that Jack had to endure. However, the difficulty referred to may be psychological or emotional, rather than physical. METAPHORS She was a slave to hideous rites gazing at the apparitional snake. This means that Jack’s wife is unable to move and do anything. When a slave is offered to a god or is witness to a hideous rite to appease the gods (such as gods coming in form of snakes), the slave is unable to do anything. This may be due to a combination of shock or lack of power. He was a simple child of the earlier plains. This means that Scratchy found it hard to adjust to the fact that Jack was already married. Like a child of the earlier plains, his knowledge about the aspect of Jack marrying a girl is very simple. Therefore, the marriage becomes a very big surprise. It involves something unfamiliar. It is like something that people will not normally see in earlier plains. Therefore, when faced with these new things, Scratch, like a simple child of the earlier plains, found it difficult to believe and adjust to them. This difficulty in adjustment caused the confusion felt by Scratchy and his inability to give proper reactions.

How to Pass Your AP Course Audit

How to Pass Your AP Course Audit SAT / ACT Prep Online Guides and Tips Need to learn the ins and outs of the AP auditing process? You're in luck. Whether you’re a new teacher or just new to AP, check out this guide to make sure your course is approved! We will explain the auditing process in detail, including how AP courses are reviewed,how to submit your audit, andhow to write an appropriate syllabus. What Is Course Auditing? Why Do You Need It? AP Course auditing is what allows a school to officially give a course the â€Å"AP† label. Having classes with the official AP label is important for your students' transcripts, especially if they are applying toprestigious schools and scholarships. The AP label showscolleges and scholarship committees that your school’s courses have a high level of rigor. That said, a course does not have to carry the official â€Å"AP† label for your school to order the corresponding AP exams. For example, you could teach a course titled just â€Å"United States History† and still order the AP United States Exam for your class at the end of the year. But generally, if you’re teaching a course with the goal of your students taking the AP exam, it’s worth it to go through the audit to get the â€Å"AP† label to improve your students’ transcripts. AP course are auditedonce everyyear, but it’s the most onerous the first time your course is approved. Each year after your first audit you just go through a quick renewal process. During that first audit, you’ll submit a detailed syllabus of your AP course as well as an AP Course Audit form for review. For the rest of this guide, we will go over that first auditing process, explain re-auditing, and finally give some tips for writing your syllabus for the first audit. What Happens During My First Audit? For your first audit, you'll create an online account with the College Board and submit the AP Course Audit form and a copy of your syllabus (more on that process below). Once your form is approved by a Course Audit administrator, your syllabus will be forwarded to an external college faculty reviewer who will approve it. You’ll learn if your course was approved by the College Board within 60 days of submitting your forms. For a course to be authorized, the syllabus has to clearly show that each of the AP course's curricular requirements is included in your class. There are two possible outcomes of the first review: 1. Good news:Your reviewer finds that yoursyllabus meets all requirements, and your class is approved. You'll be notified via email, and then you'll be all done with the auditing process! Good news! 2. Bad news:The reviewer does not think your syllabus meets or exceeds the requirements, and your syllabus is passed on to a senior reviewer. If the senior reviewer agrees, the senior reviewer will send you an email with a rationale as to why your syllabus wasn't approved. You can then revise and resubmit your syllabus based on that feedback. If, after submitting a revised syllabus, the reviewers still don't think your syllabus meets the requirements, the College Board will provide a curriculum adviserto provide additional suggestions for how yoursyllabus should be revised. You will then have a third and final chance to revise and submit the syllabus. If your course isn’t approved on your third try, it won’t be authorized for that year. (Again, your school can still order and administer AP Exams for that subject regardless of the audit outcome.) You can re-submit materials for authorization starting next year. How to Start Your First Audit To start, you'll need tocreate an online AP Course Audit account with College Board. Through this account, you can submit the Course Audit form and your syllabus. The AP Course Audit form is where you list information about the class, your school, your district, and your students. It’s fairly straightforward and shouldn't take more than a few minutes. The syllabus is where you describe your course in detail and explain how it meets AP guidelines. Writing an appropriate syllabus is the most important and time-consuming piece of the auditing process. During the audit, theCollege Board isn’t looking at your background or credentials as a teacher, and it doesn’t require any specific professional development for you to get your course certified – they’re just checking to see if your course aligns with the AP class’s goals. And in case you're worried, the College Board isn’t going to randomly drop in during the year and monitor your actual class – you just need to get the syllabus right! We'll break down how to write an appropriate syllabus below. Re-Auditing Technically, even after your course is approved, you still have to re-audit every year if you want your class to keep the â€Å"AP† title. Fortunately,you don’t have to do much work for re-authorization. After you get your initial approval, you don’t need to resubmit the Course Audit form or a syllabus unless your course changes significantly, the AP course itself changes, or a new teacher is given the class. Beginning every August, Course Audit administrators can renew AP classes for the following year through their online AP Course Audit accounts. If you’re not sure who your school’s Course Audit administrator is, ask the head of your department or someone in your school’s administration. The Course Audit administrator isprobably someone who doesn't mind lots of paperwork. In short, your course should be re-approved without you having to do anything unless you make major changes or switch courses at your school. If a new teacher is assigned to an existing AP class, he or shemustresubmit the Course Audit form and syllabus. However, they can use the old teacher’s syllabus, so the approval process should be pretty quick. Writing Your Syllabus Like we mentioned above, the AP Course Audit is just the submission of a form and your syllabus, sothe syllabus is the main piece of work you have to complete. You can find detailed info about each AP class, including a checklist for the syllabus and example syllabi, right here. Definitely make use of this page as you write your syllabus! This guide will focus on AP English Language, the most popular AP class, but we will go through the general syllabus-writing process that you can use for any AP class. First, take a look at the example syllabi College Board has posted for your class. This will give you a sense of what College Board is looking for in your syllabus. As a guide, College Board has posted four example syllabi for AP English Language: Example 1 Example 2 Example 3 Example 4 The first thing you'll probably notice in these syllabi is the cover page, which lists all the scoring components for the syllabus and where they are addressed: Source: The College Board Acover page is not required for submitting your syllabus, but using onecan help you keep track of the various requirements you need to meet for your syllabus. If you're overwhelmed by the requirements for your class, using an organizer like this cover page could be incredibly helpful. You can get a sample cover page for every AP class by going to the webpagefor each class, linked above. You will need to write a syllabus that explains your class’s assignments, structure, and reading list so that it fits into the AP guidelines. It’s going to be pretty long – at least 10 pages – so make sure you set aside some quality time to write it. In addition to using the example syllabi on College Board’s website as a guide, you can also reach out to another AP teacher at your school to learn how they approached their syllabus. They might have some tips for writing a College Board-approved syllabus or havemore inside information on the auditing process. If you're worried that you may have a hard time sticking to this incredibly detailed syllabus, don't stress. You’re never held accountable by College Board for sticking to this syllabus, so you don’t have to follow it to the letter. Finally, remember you’re given two additional chances to revise your syllabus if it doesn’t pass the audit the first time. Using the College Board's Self-Evaluation Checklist Afteryou’ve written your syllabus, go through the self-evaluation checklist that the College Board has made for your class. (You can find all AP course checklists at the link above.) Read through theitems on the list and make sure your syllabus addresses each one. In addition to the cover page, reviewingthe checklist should ensure that your syllabus meets all theCollege Board's guidelines and will be approved. As an example, this is the list for AP English Language and Composition: Have you read through the most recent AP English course description? Do you require students to write in several forms during the year (narrative, expository, analytical, and argumentative essays) as well as write about a variety of subjects (public policies, pop culture, personal experiences)? Do you have essays that go through several stages or drafts, with revision by you or other students? Do you also have students write in informal contexts (imitation exercises, journal keeping, collaborative writing, and in-class responses)? Do you assign nonfiction readings (e.g., essays, journalism, political writing, science writing, nature writing, autobiographies/biographies, diaries, history, criticism) to give students opportunities to identify and explain an author's use of rhetorical strategies and techniques? (If you use fiction and poetry, it should be to help students understand how various effects are achieved by writers' linguistic and rhetorical choices.) [Note: you can see a list of possible authors and works in the AP English Language course description.] Do you teach students to analyze how graphics and images both relate to written text and serve as texts themselves? Do you teach research skills, specifically the ability to evaluate, use, and cite sources? Do you assign a researched argument paper, which has students both cite and synthesize various sources to come up with their own argument? Do you have students cite sources using a standard style (like Modern Language Association or Chicago Manual of Style)? Do you give instruction and feedback on student writing focused on these skills: wide and effective vocabulary, variety of sentence structures, logical organization, balance of generalization and specific detail, effective use or rhetoric? The College Board's auditors will be using that same checklist to evaluate your syllabus. If your syllabus falls short on any of these questions, make sure to edit it before you submit it for review! It may alsobe helpful to have another teacher read through yoursyllabus andconfirm that itclearly meets the checklist guidelines. Other Syllabus Tips The deadline for your first submission to authorize a course taught in 2016-17is January 31, 2017. Make sure to start working on your syllabus well before that deadline! If your school has a multi-year course sequence leading to an AP class (for example, an honors biology class that feeds into AP Biology), only the course taken in the year that ends in the actual AP exam can carry the "AP" label.However,you should still submit syllabi from both coursesif the first year includes some AP class material. If your school has an interdisciplinary class, e.g. â€Å"American Studies,† that encompasses both history and literature, you can apply separately for AP the English Literature label and AP United States History label. Your final class might be called American Studies (AP English Lit/AP United States History). Just make sure you don't try to rename your final class something like "AP American Studies." Many AP science courses require a hands-on lab where â€Å"students manipulate, observe, explore, and think about science using concrete materials.† If you want examples of hands-on labs for the various science classes, check out the course’s page at the AP Course Audit website. Finally, if you want to read a first-person account from a teacher going through the audit process, including how a syllabus evolves to meet College Board standards, check out this blog post by Adrian Dingle. He writes in detail about how he had to edit his AP chemistry syllabus to get itapproved, even when the College Board's requirements didn't seem to make a lot of sense. For example, he says while trying to meet a requirement about connecting chemistry to the real world: â€Å"It seems as though they want me to describe an assignment with a specific topic for connecting chemistry to the real world. I’m just not prepared to do that at this stage – who KNOWS what current event might come up during the course that I think will make for a great opportunity to fulfill this criteria?† The main takeaway from his post is that even after extensive and sometimes annoying edits, he was still able to get his course approved by the College Board.Even though going through your first AP audit can be a bit nerve-wracking and time-consuming, remember that you have severalchances to revise your syllabus. Don’t feel pressured to get it perfect the first time! As long as you give it enough time and work to follow College Board's requirements, your syllabus should be approved. What’s Next? The audit process is fairly strict and not always a favorite among teachers. What are some other problems with the College Board’s AP program? Read in-depth about some of the AP program's problems. Are any of your students studying for the ACT or SAT? Does your school have an SAT/ACT class or tutoring program? If not, learn about the best way to teach the ACT / SAT to give your students the support they need. Teaching AP US History? We have a list of the best textbooks on the market. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Research and Analysis of Business Problems Essay

Research and Analysis of Business Problems - Essay Example (Anon. 2009) - 1. Its revenues are highly dependent on the sales of trucks and SUVs which are quite famous in the market. Of late, the demand for these heavy vehicles has started to dwindle due to the ongoing recession since 2007. 2008 has particularly been a very difficult year for the automotive as well as Ford motor company. Questions are being raised about its very sustainability because the demand for its famous products has fallen very drastically. Not only that, because the company did not think of catering to the small car market from past ten years, many loyal customers who are in need of such cars are now shifting towards other companies. The result of such lapse in conquering the small car market is the closure of 12 manufacturing facility units in North America. Not only that, several tough decisions like layoffs and attritions have also been taken in the recent past. Buyouts were also undertaken to reduce the U.S. payroll. These are the general issues which every automotive company would face. However, capturing the North American markets and entry into emerging markets through its small and midsize car production are the necessary actions to be taken up to ensure sustainability and improve on its balance sheet. For this, it needs to do responsible restructuring instead of downsizing the company. It needs to shift its workers from the production of the trucks and SUVs to small and midsized cars. Thus, it can address the ethical issues which encircled the organization during the previous attritions. Feasibility analysis has to be conducted to understand the expected demand for its small and midsized cars. According to that demand, it needs to estimate the production for which cost-benefit analysis has to be drawn out. This will clarify the term within which the company plans to return back to profitability. In this way, the previous miss-management of issues can be curbed to a large extent and the

The Article Religious Groups and Work Values Essay

The Article Religious Groups and Work Values - Essay Example This follows the fact that an employee will feel more motivated to work if the employer identifies with his religion and understands it to the extent of knowing what is allowed, and what is illegal. This is, addition to the surrounding people, for a company, is not only built by the staff but also the community in which is located. Therefore, a company is more likely to be successful by respecting its religion, and religion can only be respected if the employees together with the employers know the pros and cons of the religion. The authors go about this by focusing on the major religions of the world to determine how these specific groups affect the work values. This is after many pieces of research carried out indicating a significant contribution of religion to work values. The authors assert that the importance of this recognition is being influenced by globalization that is on a rapid increase. Therefore, the importance of religion comes in when multinationals want to venture into places that are distant (Parboteeah 58). This means that the places are of different geographical positions as well as cultural differences in terms of core values of the communities, and the religion they hold close to the heart. They also acknowledge the need for understanding this link of religion to work values because the technology has led into a globalised village where different people of different religions search for jobs anywhere that fit their specifications. The authors assert that there are two work values that a re affected by religion, and these are extrinsic and intrinsic values. Therefore given the fact that these values are socially expressed these work values can, thus, be derived from motivation (Parboteeah 55).  The authors, therefore, determine this relationship by relating the religion to principles that enable the living of people which is directly connected to the foundations of human society.  

The goals needed in planned change

The goals needed in planned change There are many goals of a planned change. Basically the goals are aimed to improve the ability of the organisation to adjust to changes happening in the environment. Change in employees behavior is expected and these changes to lead to improvement in organizational effectiveness and efficiency. In this assignment we will discuss a case study on the strategic change management in the AEGON Company. As we have discussed in the training presentation the different aspects and reasons of strategic change management and the process of strategic change management involves developing an innovative vision for where the company needs to be, and then developing an equally innovative path for achieving the goal. This can only be done through the combined effort of all the company, its employees and the stakeholders. The discussion of this case reflects the following points: Develop systems to involve stakeholders in the planning of change and develop a change management strategy with stakeholders. Evaluation of the systems used to involve stakeholders in the planning of change. Explanation of what systems and processes would need to be/have been developed to ensure involvement of the stakeholders in the change. Strategy creation for managing resistance to change Review of the effectiveness of management actions to overcome any identified instances of resistance Discussion of the most important features in the successful implementation of organizational change, drawing upon at least two organizational models Plan to implement a model for change and develop appropriate measures to monitor progress. With the changing prospects of customers, organizations persistently require to adapt to stay competitive. Managers might look for situations which are common to them when experience pressures for change. It involves civilizing the traditions in which they function, gradually. This is incremental change. But improving gradually may not be adequate. The need is to adjust to all of the main changes in the surroundings. Lack of it results in strategic drift. When a company undergoes strategic drift, it does not make tough and major decisions to deal effectively with all of the changes in its business environment. Managers within the organization have to accept the change completely to let alone strategic drift. It results in a responsive organisation. (AEGON-Embracing and pursuing change, n.d.) AEGON Group is one of the worlds largest life insurance and pensions companies. AEGON owns pensions, life insurance, asset management and adviser businesses in the UK. The AEGON Group has 27,000 employees and over 25 million customers worldwide. Its major markets are in the USA and Netherlands. Since 1994, the UK has become another major and increasingly important market. In 1994 AEGON bought a large stake in Scottish Equitable. Scottish Equitable was a strong brand with a heritage that went back to the 1830s. Since then AEGONs UK business has grown both organically and by acquiring other businesses. As most of the acquired companies kept their existing identities, awareness of AEGON in the UK remained relatively low. AEGON realized that such low levels of awareness could impact on its ability to achieve its ambitions. Therefore, it needed to combine the global strength of its parent with the experience and reputation of the domestic company brands, like Scottish Equitable, that made up AEGON in the UK. (AEGON-Embracing and pursuing change, n.d.) In this assignment well discuss the success that accepting and practicing change has brought to AEGON in the UK. This change is helping AEGON move towards its goal of becoming the best long-term savings and protection business within the UK. Kurt Lewins change model In early 1950s Kurt Lewin a psychologist developed a model of change management. He described the freeze model of change which suggests that change involves a shift from one still condition by means of a state of activity to a different still condition. This involves a three-stage process of managing change: unfreezing, changing and re-freezing. Source: http://www.strategies-for-managing-change.com/kurt-lewin.html Stage 1: Unfreezing This stage implies getting prepared to change. It involves getting to a point of consideration that change is compulsory and getting ready to alter from our current comfort zone. (Kurt Lewin change management model, n.d.). Stage 2: Change or Transition The second stage of transition is known as change. Transition is the internal faction or voyage we make in response to a change. This occurs as we accept and make the changes that are required. (Kurt Lewin change management model, n.d.). Stage 3: Freezing (or Refreezing) The third stage is freezing, while many people refer to it as refreezing. As the name suggests this stage is about instituting stability when the changes have been made. The changes are acknowledged and turn into norms. People form new contacts and become contented with their routines. This will surely take some time. (Kurt Lewin change management model, n.d.). The 8 steps of John Kotters change model Each stage of Kotters change model acknowledges a key principle identified by him linking to peoples response and approach to change, and in which people see, feel and then change. For change to occur, it helps if an adequate number of people within an organisation want it. By developing a sense of urgency around the need for change it helps management to start the initial inspiration to get things moving. (John Kotters guiding principles for leading change, n.d.). Source: http://www.strategies-for-managing-change.com/john-kotter.html According to John Kotter the major challenge in front of leadership in a change process is just getting people to change their behavior. People modify their behavior when they are motivated to do so, and that can be done when you speak to their feelings. (John Kotters guiding principles for leading change, n.d.). AEGON UK had the following driving forces for organizational change. Financial restructuring in the United Kingdom. Growth in population and changes in demographic attributes. Cultural diversification in the UK. Changes in social dimensions of the United Kingdom. Evolution of political orientation and policies. Increase in the domestic purchasing power. Institutional and policies neglect regarding the financial products. High competitiveness and consequent challenges. Deficient Management practices. Inefficiency in processes The most suitable change model fitting to AEGON UK will probably be Kotters Eight Step Change Model. As it fully prepares the employees of the company before even the vision is created that will eventually helps in the change in the long run. There are some disadvantages as well to this model. This model is mostly suitable for the companies because of its simplicity and applicablity as considerable change is required for the divisions. This will also facilitate in the transition because the division has a long history comparable to rest of the company and people are not as set in the ways, as they would be if the division had been around longer. (Strategic change management, n.d.). AEGON UK strategic planning implies planning for the long-term. The time frame associated with this type of planning is from three to five years into the future. Due to this timeframe, there are several challenges associated with long-range planning. These include: creating a plan that is breakthrough in its orientation rather  than more of the same, getting all stakeholders to commit to the organizations strategies   and   to   follow   through   on   implementation   of   critical   activities,   and decreasing cycle time in the planning process. This sort of orientation necessitates approaches to strategic planning that involve all employees and stakeholders in the planning process and a planning process that can occur within a shortened time frame. The researcher will prefer to adopt Large Group Interventions Technique to address the proposed change in the chosen organization AEGON. (Strategic change management, n.d.). In   case   of   the   AEGON   UK   there   were   many   deriving   forces   that caused   the background   of change   in AEGON   UK. AEGON   UK   was although was bearing international repute but still it didnt had band awareness   by   the   name   of   AEGON   in   the   United   Kingdom.   The philosophy of the financial services products that were being sold by AEGON UK or its competitors were quite difficult to understand by the potential customers. Life expectancy in the United Kingdom has increased in the recent years so people can expect to be retired for  longer age and similarly many individual never think it worthy to plan about their retirement properly, on the other hand there was a derive from the government to reduce dependency on the state in old age so there was a need to make a social awareness among the people for the benefits of having the financial products sold by the AEGON UK to secure   their   fut ure   because   benefit   of   these   investments   usually realized in later years. AEGON was not well recognized in the areas other than pensions. Above stated reasons are the few of those that lead management to introduce change in the corporate structure and strategy of the AEGON UK Limited. (Strategic change management, n.d.). People who are directly affected by the decisions of an organization are the stake holders.   Stake holder may be internal (management, employees etc.) and they may be external (government, suppliers, banks, media, shareholders etc). Every stake holder has different expectations from the organization.   In the process of change, stakeholders can be involved in a number of ways like: Involve them in problem solving. Keep them up to date of standing towards corporate objectives Take actions on feedback received by them Mobilize the correct resources at the right moment to recognize the implementation plan (Strategic change management, n.d.). Involvement of stake holders to the process of change was done by the new chief executive officer of AEGON who carried out the following actions; Simplification of Financial Services The Chief Executive Officer of  AEGON adopted a customer focused approach. The CEO simplified the complex financial services in terms of their understanding and it was now made very simple to understand. The clients which know   that   what   they   are   investing   into   and   what   investment they get back   at   the   end   of   the   contract.   To date back customers have always been disturbed doing complex calculations. Now the customers are happy because they dont need any financial interpreter to understand the ins and outs of the products offered by the AEGON. (Strategic change management, n.d.). Workforce Development The most important stake holder of the organization is the employees. These are the people who are practically liable make the change process successful. New CEO took  the employees in confidence and told them about the fact that what AEGON stands today and what AEGON wants to stand in the future. He explained the factors behind this change. The CEO introduced job rotation which involves prospects from one job to the other job.   Hence it provided individual employees with a career path. CEO also arranged a Management Development Program in collaboration with a leading management college for  the training of the workforce. (Strategic change management, n.d.). Creating Distinct Market Place     To let revisit the brand identity of  AEGON into the minds of the people, the CEO carried out an external promotional campaign to highlight the relationship between the locally famous Scottish Equitable and AEGON. The CEO spoke to the media stating the reasons for the change and how the change will be beneficial for the stakeholders. (Strategic change management, n.d.). As we know that the stakeholders are critical to the success of initiating change in the organization. Stakeholder Management Strategy is an important discipline that successful people use to win support from others. Stakeholder Analysis is the technique used to identify the key people who have to be won over. Stakeholder Planning is done to build the support that helps organization to succeed. (Strategic change management, n.d.). The benefits of using a stakeholder-based approach The   opinions   of   the   most   strong   stakeholders   to   shape   change implementation at an early stage. They will support the company as well as their input can also improve the quality of the project Getting support from strong stakeholders can help you to win more resources There are more chance to achieve strategic goals successfully. By communicating with stakeholders early, you can ensure that they fully understand what you are doing and understand the benefits of your  aim. By this they will throughout support you actively. By anticipating what peoples reaction to your project may be, and build into your plan the actions that will win peoples support. (Strategic change management, n.d.). Strategy for managing  resistance to change in the organization Following strategies can be implemented for managing resistance to change in the AEGON. à ¢Ã¢â€š ¬Ã‚ ¢There will be a workflow process in order to achieve results for mutual benefits for employees and organization. à ¢Ã¢â€š ¬Ã‚ ¢There will be an Authority Process in order to direct behavior in the interests of the organization and its participants. à ¢Ã¢â€š ¬Ã‚ ¢There would be a Reward and Penalty Process to induce people to behave in away required by the interests of the organization and its participants and / or to behave in a way making associated activity possible. à ¢Ã¢â€š ¬Ã‚ ¢There will be a Perpetuation Process to maintain, replenish, and make adequate the quantity and quality of social and natural resources utilized by the organization and its participants. à ¢Ã¢â€š ¬Ã‚ ¢There must be an Identification Process to develop a concept of the wholeness, uniqueness and significance of the organization. à ¢Ã¢â€š ¬Ã‚ ¢ There will be a communication process to provide for the exchange of  information, ideas, feelings and values etc utilized in all activities to the stakeholders. à ¢Ã¢â€š ¬Ã‚ ¢ There must be an evaluation process which establishes criteria for and defines levels of utility and value for people, materials, ideas, and activities and which rates them and allocates them to these levels. (Strategic change management, n.d.). Model for implementing  change in the organization Model for change implies towards the overall strategy to incorporate change into the organizational culture. Model of  change is usually implemented into the following steps; Access the necessity of change Forming a powerful alliance Creating an idea for change Communicate the vision Remove barriers Incorporate the change into organization. (Strategic change management, n.d.). The CEO of AEGON implemented  the same model  to inculcate change into the organization. The CEO realized the need for change and he came to the conclusion that the company is not doing well comparable to its competitors. The legislative restriction of price decreased the profitability Lack of brand awareness getting worst And difficulty of the  customers  understanding  the   aim  of  the  services offered by AEGON The above mentioned were the factors that required an immediate change into the organization at a large scale. The CEO conducted a SWOT analysis of the company and decided to develop a new behavioral framework for the staff which was known as 8 behaviors framework and also arranged managerial training for the workforce. He further addressed the stakeholders of the organization to communicate his vision to them by simplifying the financial services, developing a workforce and arranging a brand awareness campaign. (Strategic change management, n.d.). The CEO also communicated to the media about this change process and the reasons for change.   Hence   model   implemented   by   the   CEO   of  AEGON   UK   brought   about evident positive   change   to   the organization and gave it a new line of direction towards the desired goals and objectives. (Strategic change management, n.d.). Implementation of the model in  the organization, expected improvements and appropriate measures to monitor progress The plan for the change was implemented into the different stages like discovery phase to analyze where the AEGON is right now, where it wants to be and what actions are required to meet the objectives set by the head to become the best long term saving and   protection   business   into   the   UK. First phase revealed the reasons for changes and weaknesses and strengths of the organization. After the discovery phase the next step was to involve the appropriate stake holders into the process of change. The head of the AEGON involved various stakeholders in different effective manner as mentioned earlier.   The CEO further redeveloped the organizational behavioral framework and arranged the training of the staff members. (Strategic change management, n.d.). The   outcomes   of   the   efforts   made   by   the   CEO   were   extremely cheering and rewarding for the company. Before the change there was confusion among the people about the recognition of AEGON but after   the   strong   promotion   of   the   brand   AEGON   with   Scottish-Equitable created a more reliable image of the AEGON into the minds of the people. Moreover the brand carried a new more powerful and prestigious look as AEGON Scottish-Equitable. (Strategic change management, n.d.). The behavior of  the employees altered altogether. They behave with more customer oriented  approach.   Now   the   employees   are   concerned   to   provide   beneficial   services   to existing   and   prospective customers and the organization is always doing its level best to do what is really important to their customers.  (Strategic change management, n.d.). AEGON providing the levels of return guaranteed and being liable for any risks associated with doing so it reflects more probability about levels of income for the clients. As a result of the change applied by the CEO of AEGON, the company reconstructed its brand reputation, became more customer  oriented, started to provide more innovative services and became more popular amongst the consumers and finally the business has grown to a huge extent. The CEO planned to develop a new organizational behavior framework  to align the brand values of AEGON. (Strategic change management, n.d.). To entrench this culture, AEGON developed a behavior structure to maintain its brand values. It was intended to persuade how people at all ranks within the organisation might work and make decisions. These behaviors highlight the values of the organisation. They have assisted to build AEGONs culture and have also impacted its performance. AEGON also introduced a Management Development Program, supported by a top Management College. The eight behaviors are: à ¢Ã¢â€š ¬Ã‚ ¢ Think customer à ¢Ã¢â€š ¬Ã‚ ¢ Embrace change à ¢Ã¢â€š ¬Ã‚ ¢ Encourage excellence à ¢Ã¢â€š ¬Ã‚ ¢ Act with integrity à ¢Ã¢â€š ¬Ã‚ ¢ Decisive action à ¢Ã¢â€š ¬Ã‚ ¢ Work together à ¢Ã¢â€š ¬Ã‚ ¢ Learn and grow à ¢Ã¢â€š ¬Ã‚ ¢ Relate and communicate. (AEGON-Embracing and pursuing change, n.d.) Conclusion There is nothing permanent except change. It is continuous. The process of change is an expedition. Business organizations will always be influenced by external factors. AEGON responded to these factors by simplifying, clarifying and strengthening its brand in the UK. As organizations change, their patterns of behavior and business culture flourish. For AEGON, this is a cycle in which the business uses its knowledge to learn from its experiences. This has assisted AEGON as an organisation to move positively towards achieving its full potential and to stay competitive in a progressively difficult market. (AEGON-Embracing and pursuing change, n.d.) AEGON recognized a need to give itself a greater market presence. The change has made the organisation much more customer focused. As a result it is more effective.